Obviously

Overview

Obviously builds custom creator networks for a brand and runs them continuously rather than campaign by campaign, with a proprietary dashboard for reporting. It is now part of VML, so the same caveat as IMA applies: you are buying into a holding-company network.

What they do

• Custom creator networks
• Always-on ambassador programmes
• Product seeding
• UGC for retail and commerce
• Competitive analysis and reporting

Brands they have worked with

Taken from Obviously's own published client list. A logo on an agency site means some work happened at some point — it is not evidence of a current retainer, and it is worth asking which team actually ran it.

• Google
• Amazon
• Ulta
• Converse

How this profile was checked

Facts on this page were taken from Obviously' own site, July 2026. Where a figure could not be traced to the company or to named trade press, it was left out rather than repeated from secondary sources. If something here is wrong or out of date, tell us and it will be corrected.